Connect to your audience with billboards, digital posters, street furniture, and other dynamic formats. The TRAX proprietary audience features help you identify, locate and understand your customers, wherever they are, and deliver tailored communications at the touch of a button.
- Geo-targeted audience profiling data.
- Largest database of OOH locations and formats.
- Multiple market campaign planning and optimization.
Continually assess your OOH investment against past performance and market dynamics. Ensure that all individual purchases are tailored to deliver optimally against your Brand’s objectives. Assess all inventory against third party international standard quality controls and site delivery mechanics, ensuring 100% confidence in campaign performance.
- Cross-market, International standard site assessment.
- Secured rate card and cost-management recording.
Leverage the full power of a leading, scalable, multiple channel, enterprise-ready platform that empowers data-led smart decision-making. Go beyond simply cost and location and see WHO your business can reach through Outdoor media.
- Multi-market, cross-format and unified proprietary audience data.
- Market oversight and insight.
- Audience delivery metrics, including Reach, Cost per million and Opportunity to See.
- Customized analytics dashboards.
Advertisers run the risk of paying for media that has inflated costs, is inadequately delivered or sometimes never delivered at all. TRAX provides in-platform auditing processes that allows continual examination of your OOH trading, based against past activity and market dynamics whilst ensuring all campaigns are delivered on time with ongoing monitoring reports.
- Automatic monitoring notifications.
- Market behavior analysis.
- Historic activity comparison.
With immediate access to the broadest marketplace for OOH inventory, advertisers can quickly identify media placements that deliver the best return on investment. Use of TRAX minimizes the number of intermediaries and dramatically reduces time-scale to implementation.
- Centralized access to 1000’s of diverse media suppliers.
- Transparent IO process and records.
- Audience metrics including: Reach, CPM, OTS and Quality Scores.