Access to instant knowledge and understanding of OOH sites no matter where they are has cut our decision-making process by half and given us the confidence to double our outdoor budget year on year.
CHERYL - REGIONAL FMCG MARKETING DIRECTOR
This is a ground-making move for the OOH industry. As an agency, we are increasingly challenged by clients to justify our recommendations. TRAX allows us to make fast, objective decisions, rather than just offer subjective proposals as before.
CHRIS - AGENCY LEAD MALAYSIA
Implementing TRAX within our business has revolutionized how we manage our inventory and present proposals to clients. Being able to reassure customers that our inventory delivers against their target audience has boosted our occupancy rate by 30%